Description
The Founder GM Path
The founder running general management holds the whole-business view of cash — not a functional slice of it. There’s no finance lead owning the detail yet, and no operations lead either; the calls across all of it are yours. This Path builds the operating capability that job needs — not the theory — as eight capabilities, sequenced so each one depends only on what came before, tied together into a single weekly rhythm. The standard underneath all of it is simple: price the true cost, not the headline, and run the rhythm rather than doing the task once — because a forecast built once a month drifts by day eight, and a decision judged on its headline rate erodes margin quietly, with no error message to tell you.
It’s written from the operator’s seat, in plain British English, with no filler — and it closes on the UK’s 2028 financial-literacy baseline, so you’re already operating at the standard the deadline will make mandatory rather than scrambling to meet it later.
What the Path builds
Eight compounding capabilities, in order:
- A live, trustworthy Open Banking feed across every account — the foundation everything else assumes
- A rolling 13-week cash forecast, re-baselined weekly, that you make decisions against
- DSO tracked against your real sector benchmark, with a lever on any gap
- A financing cost hierarchy, every option priced by true cost before you need it
- The effective cost of every payment rail, with a break-even case for any switch
- Every embedded finance product priced to its true annual cost, not its headline terms
- A repeatable three-question framework for any financial decision, named or not
- An honest 2028 readiness score, with a dated plan to close the gap
Choose what you need
This is a toolkit, not a fixed bundle — pick the format(s) that fit and add them to your basket.
- Founder GM Path — Quick Guide (Free). A two-page overview of the whole Path: the argument, the eight capabilities, what “done” looks like, and the weekly rhythm. The fastest way to see whether this Path is for you — no cost, no commitment.
- Founder GM Path — eBook. The complete written edition: a 73-page reading volume covering all eight Capsules, the bridges that connect them, three role-specific exercises, the Role Diagnostic and the operating rhythm. For the operator who’d rather read and reference at their own pace.
- Founder GM Path — Interactive Course. The hands-on version, delivered on the platform: every Capsule as guided video lessons, the trackers and calculators you put your own numbers into, readiness diagnostics and knowledge checks to confirm each capability before you move on, the three exercises, and the Role Diagnostic you take before you start and again at the end to measure the distance travelled. For the operator who wants to come out running the rhythm, not just understanding it.
How to choose
Not sure where to start? Take the free Quick Guide — it’s built to tell you honestly whether this Path fits. Want to work the Path end to end and come out with the tools built? Add the interactive course. Prefer to read and keep a reference beside you? Add the eBook. Many operators take the guide and the course together, with the eBook as the companion for reference.
Add any combination to your basket. One-time purchase, instant access, yours to keep — no subscription.

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